Givecampus has been advancing the quality, the affordability, and the accessibility of education since 2014. Serving nonprofit educational institutions, they built their platform and designed their Partner Success Program to address the goals, challenges, and processes that are unique to educational advancement. The objective of this project was to rebuild a cohesive visual identity for GiveCampus.
My role in this project began with research and strategy, competitor landscape analysis work to identify the whitespace and brand positioning that GiveCampus would thrive in. We presented several rounds of moodboards, built, designed and supported the development of the wordmark and visual identity. I worked directly with the Art Director, developed content, explored and proposed solutions as needed.
The new brand visual identity is cohesive through out all the applications and assets we created. I learned a lot through the research phase of this project regarding fundraising and education and I’m looking forward to seeing what GiveCampus does in the near future.
