UX Design
Renewall Energy: An Energy Future We All Can Afford

Renewall Energy is the leading renewable energy provider in Nova Scotia. We developed a comprehensive brand strategy, visual identity, content, and go-to-market plan to position them as a leader of the clean energy transition, setting an example for communities all over the world.

Client

Renewall Energy

Published

2024

The Problem

Renewall Energy needed to launch a new website to inform users and facilitate sign-ups for their renewable electricity services. The challenge was to create a platform that clearly communicated the benefits of renewable energy and allowed users to easily sign up for home + small business, or for business customers. The site needed to be user-friendly, informative, and encourage engagement.

The Solution

We designed and developed a responsive website that clearly guided users through the benefits of renewable energy and the steps to get started with Renewall. The user journey was streamlined, with distinct sign-up paths home + small business, or for business.  

To support lead generation and automate customer onboarding, we connected Webflow forms to ActiveCampaign using Zapier. This integration ensured that every form submission was captured and routed into the appropriate marketing and CRM workflows, enabling timely follow-ups and efficient list segmentation. The site was also optimized for clarity, performance, and accessibility—helping build trust and drive conversions from day one.

Conclusion

The new website successfully launched, providing Renewall Energy with a strong digital presence to support its mission. Clear navigation and purpose-driven content improved user engagement, while the streamlined sign-up process made it easier for customers to join the appropriate waitlist based on their user type.

With automated lead capture and onboarding through Webflow, Zapier, and ActiveCampaign, the team can now manage and nurture interest more efficiently. The result is a scalable, user-focused platform that supports both current goals and future growth.

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